Interesting

I think that this is a nice example of using container as a content. Instead of just being a normal flat billboard, this one is made crumple in the middle part; just like a real accident between a car and a truck. It is very eye catchy and also gives people a very good impact to remember this ad. To all drivers out there, "Do not tailgate~ It is not worth it."

Elements that I would like to include in my exhibition booth

First of all, my exhibition is about golf. So, the first thing that came to my mind is to design the booth in a circular shape.

However, it is really difficult to construct as I need to do a lot of calculation.. So back to basic. Using up a 6 x 9 meters² size of space with little creativity.

Then, I would like to have golf ball(s) on the ground of my exhibit.

Something similar to this. Maybe one or a few.

And definitely some area for golfing. An indoor golf set / golf simulator.

A place for testing the equipments. But for golf, there are golf simulators available.

Some examples of golf simulators that are available in the market.

Research on exhibition designs

Exhibition booths are places where companies and other agencies placed their services and goods to be promoted or introduced to their audience. In order to attract their right customers, they have to know them well enough inside out to design a booth that attracts them to it and also sends out the message that you wants to tell them.

I search for some exhibition booths' references from the internet and also library and found some interesting ones that I would like to share here.

These 2 booths have very interesting entrance.

Very neat and tranquil feel of exhibition; soft and relax.

Swirling exhibit. Giving the audience a place to sit or stand in the carpeted "tunnel".

Curvy, wavy boards with poster and scripts. people can sit or stand reading.

A set of golf clubs...

I decided to focus on the golf clubs in the exhibition booth. The company that I chose is Cleveland Golf. Cleveland golf is a famous company in engineering suitable golf clubs for each individual golfer.. Famous golfers like Keegan Bradley, Vijay Singh and Gary Koch uses Cleveland Golf clubs.

Golf clubs are used to hit golf ball; composed of a shaft with a lance on the top end and a club head on the bottom. Long clubs are for propelling the ball to a comparatively longer distance and have a lower amount of degreed loft. On the other hand, the short clubs are for propelling the ball to a comparatively shorter distance and have a higher degree of loft. Typically, the actual physical length of each club is longer or shorter, depending on the distance the club is intended to propel the ball.

The "driver" is the largest-headed and longest club - used on teeing ground to tee-off long distance.

The "Wood" is slightly shorter but still comparatively large-headed clubs - used for long-distance fairway shots. (typically made of metal now and gradually replaced by "fairway metal")

The "iron" - most numerous and versatile class used for a wide variety of shots.

The "hybrid" - embody the characteristics of both woods and irons, varying degrees and are increasingly being used in preference to long irons in many places (easier to use for average golfer)

The "putter" is used to roll the ball across the green into the cup.

*information obtained from Wikipedia and Cleveland.com

Choosing a company for exhibition booth project

There are many choices of companies that were given in the project brief. I think that fashion and accessories and also cosmetics are going to be popular choices. And then, I am not really into automotive and aeronautics or even marine engineering.What more to say about military equipments.. >.<

I decided to choose something simple but kind of alien to me... Golf; which falls in the category of Hobbies and Leisure. I have uncles playing golf.. I never followed them to any golf course. I don't really understand the game of golf. So, there are more work to be done.... to understand Golf!

Before doing the research on golf, I think that golf is a boring game. However, after some research. Actually the game of golf is pretty interesting. The golf course has 9-hole or 18-hole field, and are divided into several parts based on each design. There is teeing ground, rough, sand bunkers, water hazard, fairway, just to name a few of the field areas. Like any other games, there are rules to be followed...calculation of points based on the hits you used to get the ball into the cup, different clubs are for different purpose of hitting.. and the list goes on.

People plays golf to escape from work. They want to get out into the green, away from the busy workplace or city. They can spend time alone or with mates at the golf course. Most important thing is they felt relax while they are playing golf.

I think that choosing golf is quite a right choice to make as I gained some extra knowledge from this assignment. :)

Have a relaxing day!

My navigational design for Zoo Negara

I present to you my design for navigational signage for Zoo Negara. It is to be placed at the main entrance of the zoo; where people come in and out of the premise. I placed the cubes in a "building block" like arrangement, which to me, looks fun and interesting. The zoo is a place for excitement and knowledge seeking. So, I placed the silhouette of the animals instead of using the real picture of the animals. There is a map of the whole zoo in the middle of the sign. :)